Blog
April 25,2013,
When Brands Collide
Recently, Dove’s Real Beauty campaign made a resurgence in the media and across social media with its “Real Beauty Sketches” video. In short, a group of women were asked to describe themselves to a forensic sketch artist. By and large, they listed large jaws, too many freckles and big foreheads as their defining attributes. Then, [...]
April 15,2013,
Connect Less to Connect More
As part of a marketing team, you most likely have a long list of ways you engage with the audience and promote your brand. Because of this, you’re most likely looking for ways to do each one as quickly and efficiently as possible. Social media sites like Facebook and Twitter feed this need to do [...]
March 28,2013,
Vouching: Quantity vs. Credibility
Just like everything else as of late, job references are the latest convention to be streamlined to fit the digital age. Don’t know what I’m talking about? Take a look at your LinkedIn profile. Members are now being encouraged to “endorse” one another, effectively vouching for a person’s skills. At face value, this seems like [...]
