Funded by a grant from the US Department of Labor, this campaign was the culminating effort to increase awareness of the career possibilities in the AET field. This campaign was based on the concept that people who work in AET are often helping to manufacture the components of end-user products. To do this, we “deconstructed” busses and subway cars overlaying the exposed components with technical drawings that accompany these components in their development cycle. The ads point out that if you have a natural curiosity about what makes things tick, you are a good candidate for a career in AET.
What’s Inside You?
October 21, 2011 By
