The Greek American Heritage Society of Philadelphia is a non-profit organization that seeks to serve as a place for Greek Americans to celebrate their heritage. It also provides programming to help underprivileged youth find heros in their own culture that can inspire them to reach their full potential. This project began by defining the brand through a full range of print collateral. The website was then developed which serves as a hub for the Society’s activity and resources. A full compliment of social media was also developed as well as a framework for monthly e-mail blasts. Finally, a direct mail campaign to over 7000 Greeks in the tri-state area was launched in an effort to increase awareness and funding.
Greek American Heritage Society of Philadelphia
October 21, 2011 By
